The Commodification of Trademarks: Some Final Thoughts on Trademark Dilution

Determinants of Trademark Dilution

A hierarchical Bayes associative network model for brand information is developed and tested to measure the extent of harm from trademark dilution. In the proposed model, category activation thresholds are modeled in terms of brand/category familiarity, activation flows are modeled in terms of relative category knowledge, and consumer confusion and its correlates are used to capture the asymmet...

From the Editor's Desk: Some Final Thoughts

that there would never be enough manuscripts. Thus, when people made suggestions or offered to help, I was happy to concur. As I write this, Annals now has more than three years of material in process, and I want to identify those who rose to the challenge. These stories are lessons of how good people make great things happen. All new editors receive congratulatory mail. One such email came fro...

Diluted Reality: The Intersection of Augmented Reality and Trademark Dilution

Final thoughts.

We live in a world so uncertain, so chancy, that we seek to fill it with certainty: fundamentalist truth, hard numbers, insurance policies, political correctness, regulatory schemes, IRBs, and tenure. But the truth is, nothing can save you from the loss at the heart of it all, the probability that you will wake, blinking, from a darkness you could not imagine, to a lit world you cannot expect. ...

The Federal Trademark Anti-dilution Act How Famous Is "famous"?

Since the enactment of the Federal Trademark Anti-Dilution Act ("FTDA") in 1996, how to measure a mark's "fame" has emerged as an important and controversial issue in trademark law. Congress did not intend the FTDA to protect trademarks unless they are "truly famous." Rather than specifically defining "famous" in the legislation, Congress provided an eight-factor fame test that courts "may" con...